Effective elegance

Effective elegance

Club Managers Association of America

Being a member of a club should not be a routine experience and its promotional materials shouldn’t be either. The Club Managers Association of America (CMAA) provides a range of services for clubs all around the country but its presentation kit consisted of a hodge-podge of flyers and inserts stashed in a generic pocket folder; hardly the caliber of materials CMAA’s clientele would appreciate. FIREBRAND designed a custom-presentation system that highlights CMAA’s identity and mission and is flexible enough to contain customized inserts that the association can print on its own. The carrier includes piece-specific pockets to hold the brochure, business cards, and inserts. What was once a scattered and generic piece is now a cohesive, and classy original.