Targeted audience

Fleet Reserve Association

When the Fleet Reserve Association (FRA) needed to update its magazine, Naval Affairs, it looked to FIREBRAND for a fresh new approach. We began by rebranding the magazine FRA Today, followed by a total overhaul of the layout and design. We rethought and reorganized all advertising and editorial sections. The magazine’s readability increased as did its audience. FRA Today is now the Fleet Reserve Association’s most effective marketing weapon.