See service

Fleet Reserve Association

The Fleet Reserve Association (FRA) asked FIREBRAND to update its website. FRA was founded in 1924 to benefit enlisted sea service (U.S. Navy, Marines and Coast Guard) personnel. The association’s mission remains the same but its website shouldn’t. We based the new look we created on FRA’s brand but refreshed the color palette and reorganized the architecture. But FRA also wanted our sense of design to combine with its internal programmer’s requirements. Together we worked to create a site that met both of this client’s goals: an updated and easily maintainable website.