The membership division of the American Chemical Society wanted to increase their impact at their annual meeting by communicating the importance each member holds for the ACS. FIREBRAND worked with ACS to develop the theme, messaging, logo, design, and implementation of their campaign—Rockstars of Chemistry—the message being that each member of the Society is treated like a rock star. Three band members: Beakman, Fuge, and Amy, were created, each with their own backstory, as ambassadors of the campaign. This project incorporated many diverse pieces including: print and online ads, badges, posters, promotions, ten-foot banners, photo booth backdrops, and more. The membership booth was busy signing new members and renewing existing members and the campaign attracted VIPs in the chemistry world to attend their reception.