Bakery rising

Gold Crust

Gold Crust bakery needed to transform its complicated and outdated logo into a simpler, more adaptable one and introduce new bag designs for its line of breads. FIREBRAND created a new logo and then developed bag designs that married old-world quality with modern-day appeal. We assigned color codes to six different breads to make them easy to identify and improve the packaging’s appeal. Then we combined warm, hearth-toned colors and distinct typography to create a package that is as inviting as a warm loaf, fresh from the oven.