The business of government

IBM

IBM’s Business of Government division awarded FIREBRAND its publication contract, which involved producing more than 25 reports a year and a twice-yearly magazine. IBM needed a firm that could provide quick turnaround, accurate production skills and writing and editing services. FIREBRAND met all of those requirements but this client needed even more. Its outdated brand needed to be refreshed. We developed an updated look for both the reports and magazine while continuing to reflect the sophisticated but business-oriented perspective of a federal government audience. Six years after the roll-out, the brand is still going strong.