A small bakery with big ideas and limited budget, Lille gained recognition as a deluxe patisserie with special talents. FIREBRAND was enlisted to create, from scratch, a total brand package that helped focus Lille’s target market and define its audience. We were also asked to recommend proper communication channels, develop its identity, and produce packaging, signage, stationery, Web site, and marketing collateral. We delivered the entire package in time for the company’s very successful grand opening. Lille is enjoying success and looking to expand. We’re expanding in a different way (too many free samples).