The National Institute for Certification in Engineering Technologies (NICET) sought a new look for its corporate brochure. The association wanted a visual style that focused on the human element and didn’t look so engineered. FIREBRAND created a piece that emphasizes the people behind the plans and projects. A rich, earthy color palette and dynamic imagery present the content in a warm, engaging way. Its marketing brochure features a pocket that holds preprinted shells to which NICET can add customized copy, giving this piece the flexibility and longevity required. We provided NICET with a strong foundation on which to focus on, not just engineering but engineers.