Think of the children

American Academy of Pediatrics

Ensuring continued funding for the State Children’s Health Insurance Program (SCHIP) is the American Academy of Pediatrics’ (AAP) top legislative priority. AAP entrusted FIREBRAND to deliver that message to Capitol Hill and the public. We created this impressive ad to run in special issues of The Hill and Roll Call. Relying on the telling statistic that there are 9 million uninsured children in America, the copy is supported by strong visuals and a call to action that is easy to read and understand. The ad was well received and AAP returned to FIREBRAND to design its next advocacy campaign.